To realize the vision in the coming period, Meey Land Corporation (Meey Group) is focusing on building a systematic and modern enterprise operation and management system following the international BSC/KPI standard.
BSC/KPI - The strategic compass for a new vision.
Pioneering digital transformation in real estate, Meey Group aims to become a multinational corporation in the coming period, with a diverse ecosystem of Real Estate Technology and Finance. The company aims to be a leader in the proptech sector in terms of both revenue and the number of users.
To realize this vision, Meey Group is adopting various solutions to standardize processes and collaborating with world-leading organizations to perfect its organizational structure and management mechanisms…
Specifically, Meey Group has applied BSC/KPI - an advanced strategic performance management tool as a "compass" to guide its development journey. This is a highly influential management tool, widely used in over 100 countries and chosen by 65% of the world's top 1000 companies.
Comprehensive picture of the BSC/KPI goal management training
The Balanced Scorecard (BSC) can be seen as a comprehensive "map" that guides businesses toward balanced and sustainable growth based on four critical perspectives: Finance, Customer, Internal Processes, and Learning & Growth.
Going beyond mere numbers, the BSC paints a vivid picture of a company's health, highlighting its strengths and weaknesses while identifying competitive advantages that enable it to seize opportunities in the digital transformation era.
Key Performance Indicators (KPIs), on the other hand, serve as "compasses," translating strategic objectives into specific, measurable metrics that are easy to track and evaluate. Thanks to KPIs, Meey Group can accurately monitor its operational performance and promptly adjust its strategy to achieve optimal results.
Therefore, the BSC/KPI management tool helps Meey Group connect strategic goals with the daily activities of individuals and departments, creating a synergistic force for the entire organization. This optimizes resources, increases productivity, enhances market competitiveness, and fosters a learning culture by encouraging proactivity and creativity among its members.
According to Mr. Hoang Mai Chung, Chairman of the Board of Directors at Meey Group, BSC/KPI is a scientific and systematic management method that has been widely recognized, used, and proven highly effective worldwide.
"Meey Group believes that the implementation of BSC/KPI will make a significant contribution to the successful execution of the company's development strategy for the 2025-2029 period," Mr. Chung said."
Mr. Hoang Mai Chung, the Chairman of Meey Group, gave a presentation at the training
However, Meey Group's leadership also frankly shared that implementing BSC/KPI faces certain obstacles common to any business. The biggest challenge is human factors and the readiness of the operating system, along with financial resources and time.
"The essence of BSC/KPI is culture. To make this method a 'culture' for the organization, businesses need time and appropriate financial investment," said Mr. Chung, adding that Meey Group, as an innovative enterprise, always has a suitable team and system to overcome difficulties.
Furthermore, Meey Group's leadership is committed to and supports the implementation of BSC/KPI, ready to invest the necessary time, effort, and resources. Meey Group also focuses on organizing training programs to raise awareness and skills in applying BSC/KPI for all employees, as well as applying software and tools to effectively manage and monitor KPIs.
Comprehensive upgrade in both product and management
Beyond implementing the BSC/KPI framework, Meey Group previously collaborated with PwC Vietnam (one of the world's top four auditing firms) to refine its organizational structure and management mechanisms to international standards. With the guidance of PwC experts, Meey Group will gain a more accurate understanding of its strengths and weaknesses, enabling it to develop remediation plans and restructure for further growth.
Meey Group has also partnered with the renowned Richard Moore Associates to co-consult and develop a differentiation strategy for the Meey Group brand and its ecosystem products. Furthermore, the company has joined forces with Amazon Web Services (AWS), a subsidiary of the global Amazon Corporation, to implement solutions that enhance product performance, reduce costs, improve user experience, and provide training to elevate operational quality.
In line with the global trend of sustainable development, Meey Group is actively adopting ESG (Environmental, Social, and Governance) principles in its operations. The company proactively seeks reputable international partners to collaborate in its ESG implementation journey. Additionally, Meey Group is developing training plans for its employees on ESG knowledge and establishing a process for auditing ESG reports to ensure transparency and accuracy.
Previously, Meey Group successfully achieved the ISO 9001 and ISO/IEC 27001 certifications, as awarded by the British Standards Institution (BSI)
Notably, Meey Group has also successfully passed the first Surveillance Audit to maintain the validity of two important international certifications: ISO 9001:2015 (Quality Management System) and ISO/IEC 27001:2013 (Information Security Management System), granted by the British Standards Institution (BSI).
These are two leading international standards in the fields of quality and information security with many stringent criteria. Maintaining these certifications signifies that Meey Group has met rigorous requirements such as: continuous improvement and enhanced efficiency of the management system; risk prevention and strict control over the quality of products/services; defined responsibilities, structure, and capacity of personnel, infrastructure, and an international standard-compliant information security system.
With systematic and comprehensive investment in both products and management, and most recently the application of BSC/KPI, Meey Group not only demonstrates professionalism in operations, ensuring service quality and information security, but also contributes to enhancing Meey Group's competitiveness in the international market.
