With a commitment to invest from a famous Singaporean fund, Meey Land is creating a new turning point in adding solid resources to realize its ambition of becoming a unicorn in the field of proptech (real estate technology) in Vietnam.

The result of professionalization and international standards

In early August, the start-up world couldn't help but stir up news that Singapore's famous investment fund - Alamat Capital was promoting a strategic financial cooperation agreement with Meey Land Group Joint Stock Company.

From the early days of starting the business, Meey Land founder - Mr. Hoang Mai Chung has clearly oriented Meey Land's vision to become a "Multinational Business Group" with an ecosystem of "Real Estate Technology - Finance", listed on SEHK (Hong Kong Stock Exchange) and has a capitalization value of billions of USD.

The Meey Land technology product ecosystem receives trust from a large number of customers

Every step of Meey Land is therefore professionalized and invested according to international standards. It's rare in Vietnam for a young start-up to be so methodical. Meey Land cooperates with PwC Vietnam to complete and standardize the organizational structure and business operation management mechanism according to international standards, shaking hands with Richard Moore Associates to consult on brand strategy, connecting with BSI Vietnam to apply quality management system, information security management and accompany Amazon Web Service to increase product efficiency, reduce costs and prices.

Mr. Mark Forsyth - Founder and General Director of Alamat Capital Fund said he was very excited about the cooperation with Meey Land. Although it has had many years of investing in successful deals around the world, this is the first time the Singapore fund has set foot in the Vietnamese market.

According to Mr. Mark Forsyth, Vietnam is a country of more than 100 million people with a young structure and a rapidly growing middle class. In particular, recently, Vietnam is accelerating the digital transformation process, becoming the leading country in Southeast Asia in terms of digital technology development speed. Therefore, this is a great opportunity for start-ups in the field of fintech and proptech to develop.

Mr. Mark Forsyth - Founder of Alamat Capital shared about the potential of typical Proptech businesses like Meey Land.

The founder of Alamat Capital assessed that Meey Land's business model is quite clear and consistent with Vietnam's reality, solving the problem that the real estate market is facing. "Currently, Meey Land has set a very clear goal and vision, and the founder and team of associates are also determined to realize the goal," the General Director of Alamat Capital commented and evaluated the cooperation with Meey Land. “very smooth” because both sides are pieces that fit very well together.

With 30 years of experience investing and growing investment funds from 1 billion AUD to 19 billion AUD, Mr. Mark Forsyth said he understands very well what businesses and international investment funds need.

“I can become a bridge to connect businesses with funds. During the cooperation process, we will support financial strategy consulting, business planning and forecasting, and market development for the company's proptech products. At the same time, the fund also participates in investing and managing projects that attract capital; helps businesses access capital from partners", Mr. Mark Forsyth assessed.

Elevate the position of Vietnamese start-ups

Chairman of the Board of Directors of Meey Land Hoang Mai Chung said that to catch the "eyes" of investment funds, Meey Land founder said, businesses must carefully prepare everything from financial plans, products, marketing, operations, people..., demonstrating the correct direction and choices that Meey Land has pursued over the past time.

With capital from the investment fund, Chairman of the Board of Directors Hoang Mai Chung expects Meey Land will have more resources to develop products and invest in operating systems, people, and brand building. Meey Land has the opportunity to access many reputable capital sources in the world to create breakthroughs in business activities.

In particular, the startup environment in Vietnam has been considered young and potentially risky. Meey Land attracting the attention of investment funds will also open up opportunities for other start-ups, especially in the proptech field.

Mr. Hoang Mai Chung - Chairman of the Board of Directors of Meey Land at the signing ceremony of financial strategic cooperation with Alamat Capital

Chairman of the Board of Directors of Meey Land revealed that currently, a number of European investment funds have asked to invest capital in Meey Land. However, the company is considering it because it wants to master the game and own the Make in Vietnam brand.

“Like Alamat Capital fund, during the cooperation event, they expressed their thanks to Meey Land for accepting to open its doors to welcome the fund. They asked to sign an exclusive cooperation agreement with the company for financial investment. A large, world-class investment fund with many good experts, surely must see the potential to make such an assertion. This is a driving force for Meey Land as well as helping to enhance the position of Vietnamese start-ups in the eyes of foreign investors," Mr. Chung confided.